ARRIère-pensée / ART space

Arrière-pensée is a place for arts, experiments and ulterior motives. Artists, designers and architects are invited to show their work, without commercial or curatorial pressure. Doubt, creative freedom and fragile ideas are allowed. I run this space, curate and build the exhibitions with Cedric Verhelst.

AUGURI / exhibition 

The Order of Preachers (better known as the dominicans) celebrated 800 years of existence in 2016. For this festive year, they invited conceptual artist Kris Martin to show his works in the basilica and monastery of Santa Sabina in Rome. I organised and produced this solo show, curated by Jan Hoet Jr., in close collaboration with the Dominicans.

#ARTSHIZZLE / creative teambuilding

#artshizzle is museum tour, creativity training and teambuilding in one. I developed this concept with Rozemarijn De Keyser of Intervent. With #artshizzle we stimulate creative thinking within teams in companies and organisations. #artshizzle is working in Ghent's museums MSK and S.M.A.K.


HOF VAN CLEVE / exhibition 

Hof van Cleve is Belgium's nr. 1 restaurant. It prides itself on bringing the best of Belgium to the plate. Kris Martin and curator Jan Hoet Jr. had the idea to feature promising Belgian artists in the restaurant. Chef Peter Goossens gave carte blanche. All existing artworks were removed to make space for the works of Tine Guns. I took on the organisation and communication. This concept is currently in its third iteration, showing works by David Claerbout. 


KRIS MARTIN / 'myosotis'

Kris Martin got commissioned by Yvon Lambert to make a publication in his famous series 'Une rêverie émanée de mes loisirs'. This limited edition of art books contains works by Giuseppe Penone, Lawrence Weiner, Anselm Kiefer and On Kawara, among others. The idea of the artist was to make a facsimile of an old telephone directory from Paris, putting a forget-me-not flower on the page mentioning Yvon Lambert. I sourced the original book and coordinated the production.

Photo Cedric Verhelst

Photo Cedric Verhelst


In 2005, Wim Goes Architectuur won the design competition for the square between Ghent's MSK and S.M.A.K.. This square had been a dream of the directors of both museums, the late Jan Hoet and Robert Hoozee. In 2017, the square is still not realised. Wim Goes Architectuur wanted to keep the idea alive. I made a website that contains a history, description and simulations of the project.   


PASS / exhibition

From May to July 2015 curator Jan Hoet Jr. invited artists to four tiny villages in Flanders. The exhibition offered an interesting dialogue between contemporary art and the rural landscape. Participating artists included David Adamo, Michaël Borremans, Dirk Braeckman, David Claerbout, Thierry De Cordier, David Hammons, Alicja Kwade, Kris Martin, Amalia Pica and Pascale Marthine Tayou among many others. I was part of the organising committee, responsible for communication (website, press), graphic design and the production of the catalogue.



For the PASS exhibition, I coordinated the making of a catalogue and wrote many of the texts. The catalogue contains in situ pictures of all works. It is published by Borgerhoff & Lamberigts.

Photo Cedric Verhelst

Photo Cedric Verhelst


L'Officiel Art asked Kris Martin to give an overview of his work in the magazine. He got carte blanche and developed a concept around self-criticism of his most famous works. I took care of the selection and the accompanying text.

Photo Cedric Verhelst

Photo Cedric Verhelst

FRANCQ COLORS / 'kleur verkoopt'

Hilde Francq of Francq Colors asked me to work on a book about colour and trends, published by Lannoo Campus. It is a plea for a smarter use of colour and trends in marketing and product development. It contains many cases and interviews with Erwan Bouroullec, Cecilie Manz, Scholten & Baijings, Anne Chapelle, Mette Hay, Inge Onsea and Gert Voorjans, among others.

AIKI / communication overhaul

Aiki was a furniture brand producing Maarten Van Severen's artisanal furniture. In 2010 I started a trajectory to improve communications and marketing. Building the new brand from zero and with a very limited budget, I developed and improved communication with the different target groups. In less than two years we managed to double the dealer base.